Filthy Boy is the ultimate line of bath and body products geared towards the locker room jock. With the use of red, black, and white the color reflects a typical locker room and appeals to a more youthful and masculine audience. The goodies inside the locker, silhouetted female figure, and warning symbol in the company’s logo also echo the target market.
Services Provided
PRINT
- Package Design
IDENTITY
- Logo Design
MORE
- Product Photography
- Copywriting
Credits
Creative Direction
- Maribeth Kradel-Weitzel
Creative Direction & Design
- Kevin J. Furst
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